1. Begin by writing for your intended audience.
There's a reason why this SEO writing tip is at the top of the list. It seems simple enough, but many businesses create content for the wrong reasons. Write material that speaks to your target market's needs or addresses their questions. Not every article needs to be about your product or service, but they should all be relevant to your industry. Write SEO-friendly, interesting, and insightful content to establish yourself and your company as an industry expert, and do it better than your competitors. SEO company in Bangalore
2. Keep it under one roof.
Hold your original content under your own domain name to get the credit and traffic your website deserves. That is, if you have a blog, you can avoid using WordPress or Blogger and instead host it in a subfolder on your own domain (for example, www.example.com/blog). If you have the chance to showcase other types of original material, such as videos, infographics, or whitepapers, make sure to embed them on your website and post them from there.
3. Write headlines with a lot of punch.
You just have a few lines of text to make a major impact. So don't undervalue the strength of a well-crafted headline! Create headlines that are clear, intriguing, and include a variety of keywords. Make sure your meta descriptions are interesting and expand on the subject of your storey, in addition to having a great headline. Remember that your title and meta description will appear in search results, so make them count!
4. Use phrases that are keyword-rich.
To let both your readers and the search engines know what your post is about, use important, keyword-rich phrases in your headlines and in your content. However, be aware that using too many keywords will not only turn off your followers, but will also result in keyword stuffing penalties from search engines. Stick to a more natural feel by using keywords thoughtfully and sparingly. Use blog tags to tag a few specific keywords for each article, in addition to using keywords in the body of the post; most general blogs have tagging capabilities built in.
5. Make your posts logical.
Your post's content can be excellent, but it can easily be lost in an unorganised, inefficient format. Using headlines to break up your content into smaller paragraphs allows for a quick read that keeps your readers engaged. Back-end organisation is also essential for search engines. To maintain a well-structured post, use proper tag hierarchy when tagging headlines (H1 for names, H2 for subtitles).
6. Incorporate visuals
Make your posts more visually appealing by including photographs. People are visual creatures. Using a picture with your blog post will make a significant impact. Do you have a Pinterest profile? Posts with photos can be pinned, adding another source of traffic to your website, in addition to promoting your blogs through your other social media platforms.
7. Use social media to promote your content.
Social networking is a powerful platform for expanding the content's scope and encouraging sharing. Use engaging descriptions and a call-to-action to promote each new article on social media sites and in forums. Since the power of social media lies in sharing, having share buttons on each of your blog posts is important. Implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) will give your shared links a boost and can help your click-through rates if you want more control over how they appear when they're shared.
8. Make use of Google Authorship.
All you need is a Google+ account to use Google Authorship to connect content to a specific author. As a result, your posts appear in search results as rich excerpts, complete with the author's photo and the article title. Google Authorship is perfect for personal marketing, but it can also help your posts get more clicks. Learn how to set up Authorship for your website if you're an author.
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